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OINK! is a PIGGYBANK brand which reaches
an audience of up to 1.2 million targeted
children aged 7 to 12 years, each month.
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Welcome to OINK! and the wonderful world of PIGGYBANK.
OINK! is the first and only national business newspaper for kids aged 7 to 12. And it's pink... just like the Financial Times.
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OINK! WHAT'S IT ABOUT?
Now in its 4th year, OINK! is read by up to 600,000 children and comes out monthly. OINK! is all about MONEY MATTERS FOR KIDS, dealing with the money issues in a fun, off the wall way children understand and can relate to. So we have features about music, and films and games just as much as we write about inflation and bank interest and even tax!
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OINK! SPONSORS
OINK! is always entertaining and aspirational and its unique style has attracted a large number of high profile sponsors, including
the Bank of England,
Honda, Google and Disney.
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OINK! PAGES
Also high profile is OINK!'s Celebrity Savers who have graced the front page: from Prince William to Britney Spears to Girls Aloud - every month OINK! has another famous Saver the kids can relate to. |
OINK! INNOVATES
OINK! was FIRST with its Celebrity Saver feature and also first to start a Careers Corner: young children have an appetite to know and understand what jobs they could do in later life and how to start preparing for them. They also like to communicate back, and our OI! column - where kids have they're say - provides our readers with that opportunity.
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OINK! DELIVERS
OINK! is available FREE to all children. It's distributed FREE to schools and libraries, sports academies, football clubs and shopping malls. And we've just arranged for a yearly supply of 1/2 million copies of OINK! to be available through Hamleys Toy Store in London's Regent Street. |
OINK! EDUCATION
OINK! has become a valuable literacy resource to and among schools and libraries. It has supported the National Literacy Trust's Reading Is Fundamental initiatives and has recently been awarded its "READ ON" badge, in recognition of its contribution and commitment to encourage and promote reading. We have developed an online resource library of fast fun facts and important money matter issues and articles which may be freely accessed by kids, parents and teachers.
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OINK! ON AIR!
Adding to the printed fun in OINK! is our weekly radio show, OINK! on Air! Broadcast every Sunday morning at 10 am on Fun Radio, we chat about Money Matters for Kids. Listeners can send in their business or money related questions, listen to celebrity chats and interviews, loads of Fast Fun Facts and enter the Pig Quiz to win great prizes... The show is hosted by Leigh Purves together with our Ed Pig (Ernest Henry) taking the questions.
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There's more to come from OINK! and Piggybank, so keep visiting.... and let us know what you think about us!
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