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OINK! is a PIGGYBANK brand which reaches
an audience of up to 1.2 million targeted
children aged 7 to 12 years, each month.
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Welcome to OINK! and the wonderful world of PIGGYBANK.
OINK! is the first and only national business newspaper for kids aged 7 to 12. And it's pink... just like the Financial Times.
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OINK! WHAT'S IT ABOUT?
Now in its 9th year, OINK! is read by up to 600,000 children. OINK! is all about MONEY MATTERS FOR KIDS, dealing with the money issues in a fun, off the wall way children understand and can relate to. So we have features about music, and films and games just as much as we write about inflation and bank interest and even tax! |
OINK! ADVERTISERS
OINK! is always entertaining and aspirational and its unique style has attracted a large number of high profile sponsors and advertisers, such as the Bank of England,
Honda, Google and Disney. |
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OINK! PAGES
Also high profile is OINK!'s Celebrity Savers who have graced the front page: from Prince William to Britney Spears to Girls Aloud - every month OINK! has another famous Saver the kids can always relate to. |
OINK! INNOVATES
OINK! was FIRST with its Celebrity Saver feature and also first to start a Careers Corner: young children have an appetite to know and understand what jobs they could do in later life and how to start preparing for them. They also like to communicate back, and our OI! column - where kids have they're say - provides our readers with that opportunity. |
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OINK! DELIVERS
OINK! is distributed FREE to schools and libraries, sports academies, football clubs and shopping malls. OINK! has also been available through Hamleys Toy Store in London's Regent Street. |
OINK! EDUCATION
OINK! has become a valuable literacy resource to and among schools and libraries. It has supported the National Literacy Trust's Reading Is Fundamental initiatives and carries its"READ ON" badge, in recognition of its contribution and commitment to encourage and promote reading. We have developed an online resource library of fast fun facts and important money matter issues and articles which may be freely accessed by kids, parents and teachers. |
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OINK! on Air!
Adding to the printed fun in OINK! is our radio pod cast show, OINK! on Air! currently being tested. We chat about Money Matters for Kids. Listeners will be able to send in their business or money related questions, listen to celebrity chats and interviews, loads of Fast Fun Facts and enter the Pig Quiz to win great prizes... The show is hosted by our own Ed Pig (Ernest Henry) taking the questions.
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There's more to come from OINK! and Piggybank, so keep visiting.... and let us know what you think about us!
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OINK! PRESS RELEASES! OINK! PRESS RELEASES!
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